Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you're a marketer and you're not using AI, you're missing out on the benefits of what is possibly the most transformational technology. Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. This is simply because there are so many tools with AI features that we are used to using without even thinking about it.

Marketing Artificial Intelligence, by Paul Roetzer & Mike Kaput, is a nice image of the state of artificial intelligence (AI) focused on marketing solutions. This is a good book to introduce marketing management to the state of AI applications aimed at them. I do mean the title reference to a brief slice of time. The chapters are each focused on an area of marketing and how AI can help, then they are followed by a list of companies providing products in those areas. Note that in all new markets, not just AI, that means the list could be quite different in twelve months.

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality: You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. More importantly, did you know: Many organizations already have started to automate repetitive functions using Marketing AI to achieve business goals? BUT: Don't ask HAL 9000 from 2001: A Space Odyssey or C-3PO and R2-D2 from Star Wars to help you.

They write better content that ranks higher in far less time than others in their market. This advantage compounds over time, as AI identifies more opportunities and AI-powered brands capture more of those opportunities faster." As long as an organization continues to grow from AI projects, 'failures' are not permanent." AI can enable individualization of every journey." The promise of optimization is finally coming to sales."

Artificial intelligence (AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an AI device in our pockets, work with AI on our PCs and even have AI sitting in our living rooms. But randomly ask someone on the street what AI means to them and they're likely to mention robots, and not the technology we use in our daily lives. Less than 20% of consumers feel that they know a lot about AI, with this stat rising to almost 50% when asked if they know a little. What's clear is that mainstream awareness of AI is still limited, so you need to keep this in mind when talking about it.